HOW TO MAKE YOUR TEAMWORK R.O.C.K

28 June 2021 by 115 Comment Business 504 Views
Erika Peter

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As a team must learn to work together as you’re going to spend life together on the road and regularly “innovate” a new product every year for customers with endless choice for the aim of being Success.

 Corporate team-building trainings are being considered as the most important lessons since corporate leaders can learn from their experience.

 

What R.O.C.K. can teach employees about teamwork?

 

R: Role clarity

When an employee has role clarity, they understand specifically what is expected of them in their job. They know what tasks they're supposed to accomplish, what their specific goals, how their work impacts the larger goals of the business, and how their work will be evaluated and measured. Everyone has to understand and commit to what their role is, simply because you can’t expect others to do things they can’t do. Role clarity figure out each other’s relative strengths and weaknesses and members play their roles accordingly.

 

 

 

O: Objective setting

Objectives are the mileposts to guide you and your employees on the way to build your business. Objectives are important because they convert visions into clear-cut measurable targets. Employees are very clear as to what they are expected to achieve and when. Success doesn’t happen by chance, without big goals, you’ll never make it big. Those small victories start to accumulate build momentum and in time what may have felt impossible at the start becomes reality.

 

C: Communication

Communication can be used as a strategy in a planning of action designed to achieve a set goal or vision. An overall business strategy defines an organization's desired outcomes and the communication strategy lays out the steps to use communications to support the business strategy's goals. Communication is fundamental to the success of a team, if the team doesn’t communicate well with each other, they’ll never be able to connect with their audience. Therefore Keep it simple and straightforward, be respectful but honest with each other. Then you’re building on a strong foundation.

 

 

K: Killer attitude

 “Killer” means “excellent” A good attitude is important for ensuring that you have a fulfilling and enjoyable life. Building a positive or good attitude will make it easier for you to recognize and reflect on positive emotions as you experience them. The great professionals and greatest team are confident in their abilities and humble enough to work to build others up, and themselves be open to learn. When this happens, there is mutual respect. When mutual respect is there, magic can happen.”

To improve performance of your team can drive productivity, you need to provide the best training programs for your employees such as team building programs

As it comes to teamwork, then let us say - and say it loud, “Let there be R.O.C.K.”

 

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KEY INGRIDIENT TOWARDS REACHING YOUR ORGANIZATIONAL BUSINESS GOALS

21 June 2021 by 3461 Comment Business 16263 Views
Erika Peter

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At some point in our lives we have all heard about the word training. Yes! Training is required to cover essential work related skills, and techniques, required for people within your organization.

Training and developing employees is critical to the future success of your company. Employees training is one of the first way where by most of the companies cuts across during tough times, thus training is an investment in the future of your business since it enhance productivity, efficiency, and improve skills in several areas including communication, critical thinking, and problem solving.

 

 

BELOW ARE SOME IMPORTANCE OF TRAINING

Succession Planning

Ongoing employee training helps to develop employee’s skills and increase their experience which can make them viable candidates for senior roles when they become available. Training that is useful for this purpose includes leadership, people management, decision making, and more. Actively pursuing succession planning ensures that employees are constantly developed to fill each needed role. As one's organization expands, loses key employees, provides promotional opportunities, or increases sales, one's succession planning aims to ensure that one has employees on hand ready and waiting to fill new roles. Succession planning is one of important processes in leadership pipeline.

 

Increasing Value

Employees training teaches new skills or improve existing skills. This helps to provide more expertise and increase their value to be able to perform more than one job. Diverse skill sets can help your employees transfer to open positions in your organization.  Training should enhance the methods that individuals use to perform their jobs, thus improving their productivity. Increase in productivity generally means a more profitable organization.

 

Reduced Attrition

Investing in your employees can reduce attrition rates by providing career pathways. They won’t have to seek next-level opportunities somewhere else and you can also save on recruitment costs.

 

Enhanced Efficiency

Training can increase productivity and efficiency. It can also provide greater consistency and make it easier to meet organizational goals and project outcomes since efficiency is all about making the best possible use of available resources. Training can help efficient companies maximize outputs from given inputs, thus minimizing their costs as long as the focus is also on productivity.

 

 

 

Exceeding Standards

Training employees on industry standard practices can give you a leg up on the competition. Small things often set your business apart from your competitors, so having employees that are knowledgeable and happy can improve interactions with customers.

 

If you’re looking for a great place for employee training, Wegrow agency limited has everything you need.

 

 

 

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WHY YOU NEED TO BRAND YOUR BUSINESS?

21 June 2021 by 115 Comment Business 677 Views
Zaituni Lucas

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 is what gives you a reputation and, ultimately a future. Because of the importance of branding, businesses and organizations should build a strong brand right from the start so they can consistently maintain it as they grow. Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.

I have gathered for you below, some of the ways you can use to brand your business:

  1. Online branding
  2. Offline branding

The following are the reasons why need to brand your Business!

Branding improves recognition

One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

Branding generates new customers

Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about Discover, Learn & Grow if they couldn’t remember the brand of the learning center? The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.

Branding Can Help Build Trust 

Trust from your audience is one of the most important things you can have as a business, but this isn’t always easy to gain. A business that’s missing key elements of branding will have an even harder time getting people to trust them.

Branding is something many of us expect to see when we look at businesses in any industry, and missing this could be a red flag to some. Without branding, you have very little to show for your business.

If you had to choose between a business with clear, professional-looking branding and a business that hasn’t made this effort, you probably know which one you’d trust more. Branding helps you show potential customers that you’re an established, credible business. You can use this to tell people very early on what they can expect from your business. This is an investment your business is making to improve itself, and potential customers will recognize that you put in the work to create your brand.

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.

Herewith is the list of the best branding firms in Tanzania:

  1. Wegrow Agency Limited
  2. Kiwi Media Solution’s
  3. STS Media Ltd

 

 

 

 

 

 

 

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CUSTOMER CARE CAN BREAK OR MAKE YOUR BUSINESS

07 May 2021 by 386 Comment Business 1510 Views
DANIEL CHRISTOPHER

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Every employee needs a basic level of customer service training, irrespective of their working space and expertise. The depth of knowledge and training that has to be given varies depending on each employee's role. Based on the labor foundation statistics 73% of customers fall in love with a brand and remain loyal because of the friendly customer service representative

According to a variety of studies, many companies lose more than $62 billion annually due to poor customer service, and seven out of 10 consumers say they’ve spent more money to do business with a company that delivers a great service. Understanding that customer service is the cornerstone of your customer experience helps you leverage it as an opportunity to delight customers and engage them in new, exciting ways

 

 

Rise in profit

What quality customer service training allows the company to achieve is higher customer retention, the acquisition of new customers, reduced employee turnover, and increased sales. The training has a greater impact on employees come together to achieve a common goal, which is to satisfy the customer  plus increased customer loyalty to an organization, thus increase in sales as customers are loyal to a business which in turn raise the profit in a company

 

 

Increased customer satisfaction

Improving the quality of your customer service through training leads to an increase in customer satisfaction, retention, and loyalty. Through effective training, customer service representative increased their ability to resolve issues and decrease the number of return calls, often, trained employees can address the concern at the first point of contact, which greatly increases customer satisfaction. The improved manner that employees interact with customers leads to the customer feel appreciated and respected. This appreciation is critical to the company’s success as it is the basis for repeated patronage and customer loyalty

 

 

Improved customer service skills

Through customer service training, employees improve their skills and develop new ones. Specific customer service training programs focus on improving communication, listening, problem-solving and organizational skills, training employees on the same set of competencies gives them a standard process to deal with customer and creates a sense of team spirit, the increased motivation and engagement coupled with the new skills create improved customer service in the company.

 

 

Higher employee motivation and engagement

Providing training on customer service allows employees to better understand the impact their role has on the organization. A company that invests in the training shows their employees that they care about continual development and progress. In turn, this makes employees more engaged in the company and therefore more motivated. Employees then become more efficient and better equipped to deal effectively with customers, you can increase engagement a step further by having employees involved in the development of the training program by asking for their feedback.

 

Customer service could make or break your business

For many customers, this is one of the most important aspects of whether they will continue purchasing products or services from a brand 90% of Americans use customers serve as a factor in making that decision, in other words, poor customer service could lose customers, Where bad service can slow down your growth, excellent service can positively make all the difference.

 

 

Boost confidence and morale

Confidence is an incredibly important trait when trying to make a sale, but it can be even more consequential for customer service, if an employee doesn’t have faith in their ability to handle a complaint when conveying the benefits of a product, customers won’t think highly of the brand, thus training can boost morale for employees who will then be more eager to serve the customer and improve their shopping experience, this can also transform the whole workplace environment and generate good vibes

 

 

Boost uniqueness and individuality

If your business can’t compete with low prices being offered elsewhere, you will need to develop a unique selling point. But it is possible to offset the effect of your more expensive products with a better customer experience

On top of that, providing the best customer service around can differentiate your business from industry rivals, some sort of niche can be invaluable during tough economic times or in a competitive market

 

 

Improve productivity

Several studies have shown a clear link between training and increased productivity, a study conducted by the National center on the education quality of the workforce concluded that an average of 10% increase in workforce education level led to an 8.6% gain in total productivity. Education and training inevitably equips employees tp perform their tasks more effectively, which eventually leads to happier customer and more sales for the company 

In case your searching for the best training coach for your business or organization that can assist you with the best training tactics at an affordable price thus we grow business agency is the right choice for you.

 

 

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MARKETING RESEARCH FOR A NEW BUSINESS! HOW? WHY?

03 May 2021 by 473 Comment Business 2193 Views
Angelina Milanga

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 Most people today engage in business operations due to having the next step in their career as of others it is a thought that always runs in mind. But having a business idea is not enough, conducting market research before starting up a business and creating value for the product.

A big number of business owners fail to obtain most certain statistics on market share, number of competitors in the industry, number of their customers, product research and demand needed in the market, and supply they can offer to the market.

Today I will give you tips on how you can conduct marketing research for your new business without using a lot of time and resources. 

 

Identify your goals and objective

 

 

Know what you are looking for in your research, your aim should be specified in such a way that it is possible to measure when it has been achieved. The main objective of the research is to explore the unknown and unlock new possibilities. 

 

Participants identification 

This part is when a business owner pinpoints potential customers, specific competitors locally and nationally, know what they do and how they do it. Participants could be government, middlemen, rental agencies, tenants, insurance, the national building acts, national land Act.

 

SWOT Analysis 

 

 

Is defined as an acronym for Strength, Weakness, Opportunity, and Threat. It is one of the effective market research analysis techniques, that helps in the evaluation of organization performance in the market.

  • Strength. Ask yourself these questions, what do you do well? What are your strongest assets? How are your products or services better than competitors? What is your unique selling point? How efficient is your workforce?  
  • Weakness. For the new business, it is likely to face the problem of entrance in the market, however, you should survive. Know what you should avoid, improve, and what you do badly. After knowing your weaknesses, you can watch, listen and learn from others.

 

 

 

  • Opportunity. It is the problem that gives opportunity! Seeing problems in the external environment and then brainstorm how you can bring a solution to that problem. Are your competitors not successful in meeting customers` demands? if yes can you target those customers?
  • Threats. Look at your competitors, what are they doing? What are their means of storage, product quality, and suppliers? How do they reach their customers? Are there any changes to your product or service? Are changes in technology going to affect your business?

 

Market Size 

A new entrant will have to measure the likelihood of products or services within a given market. Calculating market size, you need to understand your targeted customers, assessing competitors’ sales and market share through individual interviews, focus groups, or surveys. 

 

Economic and demographic data

Demographic data refers to socioeconomic information expressed statistically about characteristics of the population and customers you will serve. Studying the demographic of your area will assist a new business to understand the purchasing power, age, gender, income level, employment, education level and all this helps in knowing who likes your product, how well it is selling, and what areas are most popular for your product.

 

 

Decide, Monitor and Extract

After collection of all the above data, decisions will be made on where to locate your entity, what suppliers to buy from, what pricing strategy to use if it is cost-plus, price penetration, price skimming, or competition-based pricing. What marketing strategy to use, if it is online or offline. 

Market research tells you if something you didn`t know before, were right or wrong, market research can tell you about something that wasn’t on your radar, it is an investment, not a cost, it helps you plan for profitable growth.

You should know that money can’t buy everything, but it can buy research. Subscription exists for the ones that want to buy relevant industry and research information, visiting We grow can massively save time and give you an opportunity for better ideas. Also, get an opportunity to obtain data in a form that makes sense.

 

 

 

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INFLUENCE OF THE DIGITAL MARKETING CHANNELS IN PROMOTING SALES

30 April 2021 by 102 Comment Business 924 Views
Zamda Adam

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Digital marketing involves the use of the internet to reach consumers. As a result of globalization, the use of digital marketing is very popular worldwide, there are seen efforts to reach new regions and audiences worldwide with content and messaging that’s translated into native languages.

 

There are various digital marketing techniques\channels that are used to reach and influence customers. Among the channels for digital marketing are such as email marketing, SMS marketing, content marketing, website marketing, affiliate marketing, social media marketing, and video marketing.

 

 

This article aims to explain the digital marketing channels in relation to how they influence sales of a particular product.

Based on the above channels outlined, each technique has a unique way on how it can be used to influence the level of sales of a particular product or service;

EMAIL MARKETING.

Email marketing is among the potential channels for digital marketing. Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketers highly suggest Tuesday, Wednesday, and Thursday as traditionally favorite days to send email campaigns, as email marketers avoid the Monday angst and Friday’s itchy feet. Email marketing can increase one’s revenue. About 59% of B2B marketers testify that emails are their top revenue-generating marketing channel.

 

 

CONTENT MARKETING.

Content marketing is the other channel that’s used to boost the sales of any business. Content marketing is a strategic marketing approach that is focused upon the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. This channel involves educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide specific unique information that is termed as exclusive. Content creates value for buyers before they make a purchase.

 

 

SOCIAL MEDIA MARKETING.

Social media marketing is another very prominent and potential channel for digital marketing under social media marketing there is the use of social networks to market a company’s product and services. This channel provides companies with a way to engage with existing customers to reach new ones, aims at establishing a social overall trust.

 

 

It is observed that on average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%. Social media marketing is different from social media management, social media management involves social content creation, captioning, and posting, social media marketing goes beyond posting, as it involves money investment on social promotions such as paying for ADs, social influencer, social media placements which will guarantee your business/brand more visibility hence more sales.

AFFILIATE MARKETING.

This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. The success of your business isn’t dependent on just the products you sell, but the measures you take to spread the word about your store and generate traffic.

 WEBSITE MARKETING.

This is a channel for digital marketing that involves the strategic promotion of a website to drive relevant traffic to the site. A great website can increase the revenues of a business and bottom line. Building a website with a clear goal and strategy will help you increase leads and sales and ultimately helping one grow his business. One other great thing about a website is that it’s a visible platform 24/7, making it a valuable marketing asset.

 

 

As, the article aimed at making one realize the importance of using such digital channels in order to stimulate sales. It's my sincere hope that the article gives a clear insight on the subject. Everyone with knowledge about such channels can practice them.

But not to perfection, it needs people with knowledge and experience and love what they do. With such on note comes into play great agencies such as WeGrow Agency Limited and Hookit Company Limited.

 

 

 

 

 

 

 

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