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30 April 2021 by 83 comments Business 708 Views
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When establishing a business or a company, most of the founders first think about their product and making money. But your product isn’t the only thing that’s important when establishing your company. What about your brand? How do your customers think about your brand and company? Your customer’s perception is an incredibly important part of the equation for creating a successful company.

Thus, your brand has to be associated with positive qualities and traits. Let’s look at some of the tactics used by the most successful and trusted companies in the world companies and how you can put them to use



Be accessible

Be available to your customers and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their queries answered, or you don’t respond promptly, you could begin to lose credibility.

Also consider setting up a proper customer-support infrastructure, using help-desk software like, and attending conferences and events. In these ways, you can answer questions in person, which is a great way to increase your likability and accessibility and provide support to your customers.



Have a reliable product

People tend to buy on emotion, not logic. The challenge your business faces is that when its product arrives on the customer’s doorstep, those customers be impressed with the quality of the product to justify their purchase. Talking a good game and turning around and selling a low-quality product is sure to draw negative reviews, leading to mistrust and decreased credibility in the market.

One simple way to ensure your product's quality is to put it through the attentive testing process. You can also put together focus groups and ask your target audience what their needs are and what kind of product would solve their challenges.



Be honest

Being transparent means recognizing and being open about both your strengths and weaknesses. If your product isn’t right for one of your leads, you should be secure enough to guide that lead in the right direction, even if that act means boosting your competitor’s bottom line. Honesty shows you care about your customers and their needs, and your willingness to help them gets them the results they’re looking to achieve.


Bring value to your client

Do you put your customers first, or do you put revenue first? People know when they’re just a dollar sign to you, and while they may still buy from you if they believe your product solves their challenge, this does not build long-term trust or encourage repeat sales.



Maintain consistency

Maintaining consistency ensures that your prospects and customers know what to expect. You can set both internal and external goals to maintain the quality of service. They go on to explain how consistency can help your employees understand what their role is within your organization. The building blocks of a consistent brand include:

  • Your message. Your brand message should be an extension of your actions and behavior. If it isn’t true to who you are or can’t deliver on it, you are being inconsistent. Your brand’s overall tone also factors into your message -- in other words, how you position yourself in the market. Do you want to be perceived as dependable, aggressive, helpful, or some other characteristic? Stay focused on the image you’re developing.

  • Your design. Creating consistent imagery across your logo, website, social networks and print materials is an easy win that can help you build trust with customers.
  • Your delivery. How will you communicate with your target audience, through what channels, and how often? Knowing your prospects makes it easy to answer these questions and deliver the expected brand experience.

Trust is a byproduct of a commitment to quality and excellence. If you can deliver the right results to the right people over the long haul, they will come to believe and trust in your product and service offerings.



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